Post by account_disabled on Jan 27, 2024 5:41:02 GMT -5
2. Know your target audience Once you've identified your pain points and value proposition, it gives you the foundation to define your target audience. There are two main concepts to do this: The ideal customer profile and the buyer persona. Profile of the ideal customer The ideal customer profile defines the perfect customer. For example, if you sell a SAAS product such as project management software , your ideal customer profile will be enterprises. Now you need to define everything about your ideal customer like company size, industry, location etc.
Here are some of the features you can consider: Industry : If you are selling into Job Function Email List a specific industry, such as energy and oil or legal, you need to define your industry. Size : Determine what the ideal business size is for your SAAS product. It can be a freelancer, a small business with 1 to 20 employees, a medium-sized company with 50-250 employees, or a large organization with more than 500 employees. Geography : Determine where your customers are located. For example, if you have a SAAS solution that supports English, your ideal geography would be the US, not Russia.
Pricing : Consider how much your customers are willing to pay. Approach only those potential customers who have the purchasing power. Decision makers : Determine how many decision makers are involved in the decision making process. Pain points : What problems do they face in their daily life? Preferred Channel: How are your ideal customers learning your content? Is it LinkedIn, websites, podcasts or YouTube? How do they choose to consume content? Are they infographics, long-form content, or videos? Person of the buyer An ideal customer profile gives you an idea of your ideal target audience. But within that audience, there are different types of people you can target.
Here are some of the features you can consider: Industry : If you are selling into Job Function Email List a specific industry, such as energy and oil or legal, you need to define your industry. Size : Determine what the ideal business size is for your SAAS product. It can be a freelancer, a small business with 1 to 20 employees, a medium-sized company with 50-250 employees, or a large organization with more than 500 employees. Geography : Determine where your customers are located. For example, if you have a SAAS solution that supports English, your ideal geography would be the US, not Russia.
Pricing : Consider how much your customers are willing to pay. Approach only those potential customers who have the purchasing power. Decision makers : Determine how many decision makers are involved in the decision making process. Pain points : What problems do they face in their daily life? Preferred Channel: How are your ideal customers learning your content? Is it LinkedIn, websites, podcasts or YouTube? How do they choose to consume content? Are they infographics, long-form content, or videos? Person of the buyer An ideal customer profile gives you an idea of your ideal target audience. But within that audience, there are different types of people you can target.